FIFTY50 was founded in 1990 with a modest range of just three products. Now, it has matured to become the No. 1 sugar free and low calories food brand in USA with a range of 30 products including fructise cookies, sandwich cookies, wafers, hard candies, chocolate, spreads, peanut butter, oatmeal and sweetener. All FIFTY50's foods are certified by KOSHER and belong to the Low Glycemic Index category (Low GI) . They are either sugar free or low sugar which are suitable for people with diabetes and the health conscious. The can also stabilize the blood sugar and provide a sense of fullness after consumption. Thus, they are good for weight control. Fifty50's products are specially formulated to retain the sweetness through the use of safe and approved sweeteners. The majority of FIFTY50's products are preservatives free, cholesterol free and trans fat free. They allow the consumers enjoy the taste of mouthwatering food in a healthy way. FIFTY50's nameoriginated from the concept of "contributing 50% of its profit to diabetes research. " Unit today, it has contributing more than $9 million US dollars.